Book design
(Layout+Intro Spreads+Cover/Jacket)
Every day since 2012, brothers Beau and Bryan Abbott have drawn crude jokes on their old trading cards from the ‘80s and ‘90s and posted them on Tumblr, Twitter, and Instagram as Baseball Card Vandals. Now the fruits of this completely unnecessary labor have been collected in this stunningly absurd book.
Published by Chronicle Books in 2019
Concert Series / Event Design
NightLife LIVE pairs emerging bands and musicians with cutting-edge visual artists in an immersive intersection of science, music, and art. The only museum in the world to combine an aquarium, planetarium, natural history museum, living rainforest, and live performances on an outdoor stage transforms the Academy into one of San Francisco’s most unique live music venues in the heart of Golden Gate Park.
In 2019, NightLife LIVE was excited to announce its first artist-in-residency featuring Los Angeles-based artist Maggie West. She specializes in surreal, colorful photography and installations, and has been featured in publications including Paper, iD, Dazed and Confused, Playboy, Artnet, Newsweek, Forbes, and Complex.
Concert Series / Event Design
NightLife LIVE pairs emerging bands and musicians with cutting-edge visual artists in an immersive intersection of science, music, and art. The only museum in the world to combine an aquarium, planetarium, natural history museum, living rainforest, and live performances on an outdoor stage transforms the Academy into one of San Francisco’s most unique live music venues in the heart of Golden Gate Park.
Gala Event Design
Print+Digital+Environmental
Big Bang is the annual fundraiser for the California Academy of Sciences, and plays a pivotal role in keeping the museum an iconic San Francisco institution. Big Bang: Next Wave looked to raise funding for Hope for Reefs, one of the Academy’s three main initiatives (alongside Thriving California and Islands 2030), which focuses on keeping existing reef environments healthy while also discovering new ways to restore and regenerate coral.
Spirit packaging & branding
Stone Castle is a modern whiskey brand with historic roots. Named after the estate owned by the late Jacob Spears, an 18th century distiller (widely-recognized as the first to coin the term ‘bourbon whiskey’), Stone Castle brings a fresh, time-tested contender to the whiskey market.
Packaging Design
Mr. Good’s is a modern cannabis brand which brings fun to the forefront of the industry. In a society where weed is being widely-recognized and accepted for it’s recreational benefits, consuming cannabis should be a joyful, positive, and informed experience. There’s no guessing here, it’s all Good.
*Lil Note: In my research, I first looked at the California guidelines for the design and sale of cannabis products. I found that one of the top rules is that cannabis products cannot be attractive to children. Ergo, this project was created as more of an exploration into the visual possibilities for recreationally-based cannabis products.
Print publication, Bay Area lifestyle magazine
The Niantic is a Bay area lifestyle magazine. The publication is contemporary and worldly, yet relatable; treating type with clean finesse, and giving photography ample representation in the flow. The magazine covers the -ins and -outs of The Bay Area, through thoughtful, relatable storytelling. There are always bigger and better things afoot; seize every opportunity.
Mission Statement:
The Niantic was a whaling ship; one of the first vessels to bring gold seekers to San Francisco in 1849. Upon arrival to the Golden Coast, a majority of the ship’s crew deserted to participate in the gold rush, leaving The Niantic behind, later to be transformed into a store-front, and eventually a historic San Francisco landmark. We live on in the spirit of seizing the moment the same way those sailors did almost two-hundred years ago.
Poster Campaign / BFA Thesis
Thesis Statement: The broad landscape of digital media constrains critical thinking & reflection, diverting attention away from the facts.
My poster-driven campaign worked to suggest different ways of perceiving information to its audience; in a time where so much false information is being taken in as fact. I typeset several main points from a FactCheck.org article “How to Spot Fake News” by Eugene Kiely & Lori Robertson, then hand-lettered/wrote the top 50 circulated fake news headlines in 2016, compiled by Buzzfeed, on top. Recontextualized onto posters, the headlines are meant to spark curiosity, provoke deeper research, and make facts great again.
FactCheck.org article:
https://www.factcheck.org/wp-content/cache/wp-rocket/www.factcheck.org/2016/11/how-to-spot-fake-news//index.html_gzip
BuzzFeed 50 Fake Headlines:
https://docs.google.com/spreadsheets/d/1sTkRkHLvZp9XlJOynYMXGslKY9fuB_e-2mrxqgLwvZY/edit#gid=652144590
Book Design (Cover & Interior)
“From an author who climbed to the top of the corporate ladder before reaching age 40, this book takes the guesswork out of career success and breaks down what it takes to excel at your job. It covers the basics, like the universal requirements of every workplace—working with other people, making stellar presentations, communicating effectively over email. And it also goes into how to get promoted sooner, impress the people high up on the corporate ladder, and do it all while maintaining your personal life and without working crazy hours. With helpful tips and simple advice, this professional guidebook is just right for someone new to the workplace or for a mid-life career changer.”
Craftsmanship is what attracted me to graphic design; where else do you find it more-so than in letterform construction. I took up calligraphy and lettering a few years ago while in school. I’m always looking for opportunities to utilize custom lettering or type-focused illustration in my design work; any chance to play with funky markers and paper. This is just a sample of some vectorized lettering, as well as a few painted works.
